Real experience for your next project
Build a product, choose your team and improve your tech. Our methods and first-hand lessons to help you make informed decisions.
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Publishing content as a team: why we built our own tool for it
Two years of publishing almost daily, and nobody on the team could say who had posted this week. The story behind Groowth, the tool we built to fix it.
“With AI, I can finally afford my dream project”: what really changed about the price of an app
A quote that killed a project five years ago no longer describes what building costs. What AI actually made cheaper, what it did not, and the real 2026 budget.
Vendor or partner: how to choose who builds your software
Every vendor says the same thing. What separates a partner from a mere executor is the incentive. Seven questions and a few signals to tell them apart.
Having your first business software built when you are not technical
You know your trade, not software. Here are the reference points a non-technical owner lacks: your real edge, the three traps, and how to de-risk before coding.
Your spec describes a V1, not an MVP: how to scope it right
Most specs describe a V1, not an MVP. Here is a method to reread your own document and separate what produces proof from what only produces comfort.
What is a product studio? Definition, model and pricing
Product studio: the word is everywhere, the definition nowhere. Here is what the model really covers, how it works, what it costs and who it fits.
Publishing your app to the App Store and Play Store
Your developer accounts exist and your build runs: here is how to submit your app to the App Store and Play Store, step by step, without getting rejected.
How to integrate AI into your business: a practical, honest guide
Everyone tells you to do AI, without saying where or for what gain. Here is where AI truly creates value in a small business, concrete use cases, custom vs no-code, costs, ROI and the mistakes to avoid.
Fractional CTO: what it is, when to bring one in, and how to choose
A product taking off, a small team, and no one to arbitrate the technical choices that will shape the next five years. A fractional CTO fills that gap without the cost of a full-time hire. When to bring one in, what they really do, how much it costs.
SaaS go-to-market plan: the first 8 weeks to win your first customers
A clean product that will not sell is almost always a go-to-market problem, not a tech one. Here is a concrete 8 week plan: positioning, channels, pricing, growth loop. Founder to founder.
No-code or custom: how to choose when launching your first product
No-code to move fast, or custom to do it right? The real question is not the camp, it is the moment. Here is the grid to decide when you already have an audience or traction.
Tech as a Service: senior engineering reinforcement to ship 3x faster
You have a technical team but a velocity bottleneck? Plug-and-play senior reinforcement lets you hit deadlines without hiring. Here is how, and when to use it.
ReactIn: from side project to full LinkedIn outreach tool
How an internal LinkedIn prospecting tool became a $6K MRR bootstrapped SaaS, with zero paid advertising or fundraising.
Our best SaaS tools (and how we actually use them)
The complete stack of a product studio building SaaS products: dev, design, growth and ops. Real tools, real costs, real lessons after 3 years.
Product studio vs traditional agency: why it changes everything
Agencies optimise for volume. Product studios optimise for outcomes. Here's why that makes all the difference for your project.
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