Real experience for your next project
Build a product, choose your team and improve your tech. Our methods and first-hand lessons to help you make informed decisions. To start with the basics, see what a product studio is.
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Turning your Claude project into a real SaaS: the full path
Your tool built with Claude or Lovable works and people use it. Turning it into a real SaaS takes seven building blocks the prototype lacks: accounts, data, permissions, payments, hosting, error tracking and legal. In what order, and at what cost.
Vibe coding: what to check before going to production
AI writes code that works, not necessarily code that protects. What we find when auditing a vibe-coded app, the nine checks to run before production, and five tests any business owner can do without being a developer.
Replacing your business software with an AI-built tool
You rebuilt your management software with Claude or Lovable and your team prefers it. Before switching off the vendor: migrating your history, compliant documents, data responsibility, and a backwards plan from your contract end and next audit.
Connecting your CRM to your product: the decision to make before the integration
The connection works in the demo. Three months later nobody knows which system is right about a record. A CRM integration is a data governance question dressed up as a technical project. The four ways to connect, and the table to write first.
Outsourced tech team: the five models, and how to choose yours
"We are going to outsource development" settles nothing: it covers five models with different prices, different risks and a very different load for you. Which one asks what, who carries the coordination, and what a dedicated team is really worth.
How much does it cost to build a SaaS, and what actually drives the price
You ask what a SaaS costs and you get "it depends". That is only honest if someone says what it depends on. The five items that drive the price, a published price grid you can verify, and the four sources of overrun that never appear in the quote.
Hire a developer or use a provider: comparing what each one actually buys
A gross salary on one side, a monthly invoice on the other. The two numbers look alike, so people conclude, and they conclude wrong. The nine lines of a full hiring cost, what each option really buys, and the variable nobody puts in the table.
Why the fixed-price software quote stops working on a living product
You sign for A, B and C. Three weeks later A is no longer the priority and D turns out to be the real subject. The quote has not moved. Why that gap is mechanical, what an amendment actually costs, and when fixed price is still the right call.
Unlimited development subscription: what it means, and what it does not
Unlimited does not promise a quantity of work. It promises you will stop asking permission before asking for something. What the model really covers, what it never covers, and how to tell a healthy offer from one heading for trouble.
Outsourcing software development: the options compared
Outsourcing software development means handing all or part of the design and maintenance of software to an outside team. Agency, freelancer, offshore or nearshore, staff augmentation or subscription: the five options compared, with figures.
Best unlimited development subscriptions in 2026 (compared)
An unlimited development subscription is a service where you pay a development team a fixed monthly price, submit as many requests as you like, and get them delivered one at a time in your priority order. Eleven offers compared on their own pages, prices checked on 22 September 2026, and how to choose.
AI agents for small businesses: six concrete cases, what they cost, how to build one
An AI agent is a program that runs a business task end to end with an AI model: it reads an input, decides within a set frame, acts in your tools and hands the rest to a human. For small businesses: six examples, what they cost, and how to build one that holds up.
Technical debt: rebuild or evolve? How to decide with facts
Technical debt is the accumulated cost of shortcuts taken in a piece of software, paid in time lost on every change. For leaders torn between rebuilding and evolving: the signals that show where it costs, a repair, repay or replace grid, and how to pay it down without stopping delivery.
Taking over code from a vendor: the checklist before changing providers
Taking over code from a vendor means handing a new team software it did not write, to maintain and evolve it. For companies changing providers: what to recover, what the incoming team must check before promising, and why a takeover is not a rewrite.
Application maintenance: the real cost, and how to pay for it
Application maintenance covers the work that keeps software useful after go-live: fixing, evolving, preventing. Handed to a provider, it is often called a maintenance contract. For companies with a product in production: what it costs, three ways to pay for it, and how to lower the bill.
One active request: why an unlimited development subscription ships verified work
AI sped up code production, not the time to review, test and decide. Why one active request at a time is what makes review possible, and what that changes about price.
Managing your product from ChatGPT or Claude: the MCP connector explained
Figue Studio's MCP connector lets your AI assistant (Claude, ChatGPT or a compatible assistant) drop your requests in your own words, read your queue and answer what is waiting on you. For Figue Unlimited clients: what it does, what it does not, and how to connect it.
How to write a development request that moves fast
A development request is a need expressed with enough context for a team to scope it without calling you back: who has the problem, what they are trying to do, what it changes, and how to check it is done. For clients of a subscription team: four elements, three examples, and how to split.
Unlimited web agency: how it works, its limits and how to choose one
An unlimited web agency is an agency paid by monthly subscription, at a fixed price, that handles an uncapped number of requests, one at a time, in a queue you order. For companies whose product changes every month. How it works, its limits, and the proof to ask for before signing.
How much does a developer cost in 2026: employee, freelancer, agency or subscription
Employee, freelancer, agency or subscription: the full monthly cost of a developer in France in 2026, with public figures, and which model fits which situation.
Development as a service: pricing, comparison and choosing a provider
Development as a service is a model where a company pays a development team monthly, at a fixed price, and drops its requests into a queue delivered one at a time. Market prices checked in 2026, a comparison with the alternatives, and how to choose a provider.
Publishing content as a team: why we built our own tool for it
Two years of publishing almost daily, and nobody on the team could say who had posted this week. The story behind Groowth, the tool we built to fix it.
“With AI, I can finally afford my dream project”: what really changed about the price of an app
A quote that killed a project five years ago no longer describes what building costs. What AI actually made cheaper, what it did not, and the real 2026 budget.
Vendor or partner: how to choose who builds your software
Every vendor says the same thing. What separates a partner from a mere executor is the incentive. Seven questions and a few signals to tell them apart.
Having your first business software built when you are not technical
You know your trade, not software. Here are the reference points a non-technical owner lacks: your real edge, the three traps, and how to de-risk before coding.
Your spec describes a V1, not an MVP: how to scope it right
Most specs describe a V1, not an MVP. Here is a method to reread your own document and separate what produces proof from what only produces comfort.
What is a product studio? The studio as a service model for product development
Product studio: the word is everywhere, the definition nowhere. Here is what the model really covers, how it works, what it costs and who it fits.
Publishing your app to the App Store and Play Store
Your developer accounts exist and your build runs: here is how to submit your app to the App Store and Play Store, step by step, without getting rejected.
How to integrate AI into your business: a practical, honest guide
Everyone tells you to do AI, without saying where or for what gain. Here is where AI truly creates value in a small business, concrete use cases, custom vs no-code, costs, ROI and the mistakes to avoid.
Fractional CTO: what it is, when to bring one in, and how to choose
A product taking off, a small team, and no one to arbitrate the technical choices that will shape the next five years. A fractional CTO fills that gap without the cost of a full-time hire. When to bring one in, what they really do, how much it costs.
SaaS go-to-market plan: the first 8 weeks to win your first customers
A clean product that will not sell is almost always a go-to-market problem, not a tech one. Here is a concrete 8 week plan: positioning, channels, pricing, growth loop. Founder to founder.
No-code or custom: how to choose when launching your first product
No-code to move fast, or custom to do it right? The real question is not the camp, it is the moment. Here is the grid to decide when you already have an audience or traction.
Tech as a Service: senior engineering, by the day or by subscription
Senior engineering reinforcement means adding experienced engineers to your product without hiring: through staff augmentation, by the day, or through a subscription with a request queue. Both models, their costs, and when to pick which.
ReactIn: from side project to full LinkedIn outreach tool
How an internal LinkedIn prospecting tool became a $6K MRR bootstrapped SaaS, with zero paid advertising or fundraising.
Our best SaaS tools (and how we actually use them)
The complete stack of a product studio building SaaS products: dev, design, growth and ops. Real tools, real costs, real lessons after 3 years.
Product studio vs traditional agency: why it changes everything
Agencies optimise for volume. Product studios optimise for outcomes. Here's why that makes all the difference for your project.
Turn your idea into a product
An agreed scope, a fixed price and a team to build your tool, SaaS or application.
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A team of developers and designers to maintain, improve and automate your tech, month by month.
Explore the tech subscriptionUnlimited development, explainedCommon questions
Where should I start with a tech project?
Start with the problem to solve and the scope of the first release. Our articles on business software, MVPs and choosing a partner help you prepare that scope. Our Project offer presents the formats we build for a fixed price.
How does a project differ from a tech subscription?
A project builds an agreed scope for a fixed price. A subscription maintains and improves your tech month by month with a team of developers and designers. The right choice depends on what you need today.
Why share your own product experiences?
We also build our own tools and SaaS products. These first-hand accounts show the decisions, constraints and lessons that inform our work on client projects.