We write about what we learn by building
Welcome to the Figue Studio blog. We share our thoughts on product building, tech, AI and digital entrepreneurship. Articles written by founders who build, not writers who theorise.
Your spec describes a V1, not an MVP: how to scope it right
Most specs describe a V1, not an MVP. Here is a method to reread your own document and separate what produces proof from what only produces comfort.
What is a product studio? Definition, model and pricing
Product studio: the word is everywhere, the definition nowhere. Here is what the model really covers, how it works, what it costs and who it fits.
Publishing your app to the App Store and Play Store
Your developer accounts exist and your build runs: here is how to submit your app to the App Store and Play Store, step by step, without getting rejected.
How to integrate AI into your business: a practical, honest guide
Everyone tells you to do AI, without saying where or for what gain. Here is where AI truly creates value in a small business, concrete use cases, custom vs no-code, costs, ROI and the mistakes to avoid.
Fractional CTO: what it is, when to bring one in, and how to choose
A product taking off, a small team, and no one to arbitrate the technical choices that will shape the next five years. A fractional CTO fills that gap without the cost of a full-time hire. When to bring one in, what they really do, how much it costs.
SaaS go-to-market plan: the first 8 weeks to win your first customers
A clean product that will not sell is almost always a go-to-market problem, not a tech one. Here is a concrete 8 week plan: positioning, channels, pricing, growth loop. Founder to founder.
No-code or custom: how to choose when launching your first product
No-code to move fast, or custom to do it right? The real question is not the camp, it is the moment. Here is the grid to decide when you already have an audience or traction.
Tech as a Service: senior engineering reinforcement to ship 3x faster
You have a technical team but a velocity bottleneck? Plug-and-play senior reinforcement lets you hit deadlines without hiring. Here is how, and when to use it.
ReactIn: from side project to full LinkedIn outreach tool
How an internal LinkedIn prospecting tool became a $6K MRR bootstrapped SaaS, with zero paid advertising or fundraising.
We tripled our prices: the real pivot behind our design offer
How we went from a $2K/month design subscription to a $6K+ premium product studio. Fewer clients, 3x revenue per client, better quality.
Our best SaaS tools (and how we actually use them)
The complete stack of a product studio building SaaS products: dev, design, growth and ops. Real tools, real costs, real lessons after 3 years.
Bootstrap vs fundraising, freelance vs agency, solo vs co-founders: our founder choices
3 dilemmas that define your startup trajectory. A look back at our choices at Figue, with real numbers and hard-won lessons.
Product studio vs traditional agency: why it changes everything
Agencies optimise for volume. Product studios optimise for outcomes. Here's why that makes all the difference for your project.
Frequently asked questions
Find answers to the most common questions about product building.