Outsourcing software development: the options compared
Strategy11 min read
Outsourcing software development: the options compared
Outsourcing software development means handing all or part of the design and maintenance of software to an outside team. Agency, freelancer, offshore or nearshore, staff augmentation or subscription: the five options compared, with figures.
Your product needs to move forward, and nobody in-house has the time or the skills to move it. Hiring takes months. So the question comes up fast: who do you hand the development to, and in what form?
Outsourcing software development means handing all or part of the design, build and maintenance of software to a team outside your company. For a European SME, there are five forms: the fixed-price agency, the freelancer, the offshore or nearshore team, staff augmentation through an IT services firm, and the development subscription.
This guide compares the five options with current public figures, the risks specific to each, and a grid to choose based on your situation.
02
Why outsource software development?
The reasons have changed. For a long time, companies outsourced to pay less. Today they also outsource to reach skills they do not have, and to move faster than a hire.
Deloitte's Global Outsourcing Survey, run in 2024 with more than 500 executives, puts it this way: skilled talent and agility have joined cost reduction as key drivers for outsourcing. And the trend is not slowing down.
80%
of executives surveyed plan to maintain or increase their investment in third-party outsourcing
Deloitte, Global Outsourcing Survey 2024
For an SME, the reasons are very concrete. In France, hiring a manager-level profile takes two to three months on average according to the Apec study on recruitment practices, before any ramp-up. A product needs front end, back end, design, infrastructure, sometimes AI: rarely a single person. And the workload changes from one month to the next, while a salary does not.
Outsourcing is not always the right answer. If you have full-time work for one person, for years, and someone to manage them, hiring usually remains the most cost-effective option over time.
Five options, and they do not buy the same thing. That is the first question to ask before comparing prices: are you paying for a project, for time, or for deliveries?
01
The development agency: a fixed-price project
The agency scopes the work, commits to a price and a date, then delivers. It is the right format for a whole product built from scratch, when the scope is stable. Its limit shows after delivery: every new need becomes a change order, with its own quote and lead time. A living product generates needs every week, and the quoting process ends up costing more in time than in money.
02
The freelancer: an expert, by the day
An independent developer, billed per day. They start fast when they are free, and cost nothing when there is nothing to give them. In return, you scope, prioritise, test and approve. And the good freelancer is often already booked, so you wait for their current contract to end. It is the right format for sharp, time-boxed expertise.
03
Offshore and nearshore: a team abroad
A team in a country where labour costs less: close by for nearshore (Eastern Europe, Portugal, North Africa), far away for offshore (Asia, Latin America). The selling point is the hourly rate. The hidden cost is steering: time zones, language, working habits, and a specification that has to say everything, because nobody will ask you the question. It works well with a technical lead in-house to scope and review, much less without one.
04
Staff augmentation: consultants inside your team
An IT services firm places consultants with you, billed per day and embedded in your tools and rituals. You buy capacity, not an outcome: you direct the work. Staff augmentation suits companies that already have a technical team and a manager, and want to grow it without hiring. For an SME without technical leadership, it amounts to hiring someone nobody knows how to manage.
05
The development subscription: a queue of requests at a fixed price
You pay a team monthly, at a fixed price. You drop your requests into a queue that you order yourself, the team delivers them one at a time per slot, and you approve. No quote per change, no days to count, and you stop when the need drops. The trade-off: one active request at a time per slot, and a model designed to evolve a product, not to build a whole one from scratch.
Same need, five ways to pay for it. The table gives orders of magnitude for an SME working with the French market, figures checked on 22 September 2026. Offshore and nearshore rates vary too much between vendors for a single figure to mean anything, so they are given in relative terms.
The five options compared, figures checked on 22 September 2026
Criterion
Agency
Freelancer
Offshore, nearshore
Staff augmentation
Subscription
Billing
Per project, fixed price
Per day
Per hour or per month
Per day
Monthly, fixed price
Price range
From a few thousand euros for a landing page to tens of thousands for a SaaS
€575 a day on average, over €10,000 for a full month
About 30% below Western Europe for Eastern Europe, order of magnitude
At least a comparable freelancer's day rate, plus the firm's margin, order of magnitude
From about €1,000 to €6,000 a month for one slot
Start
After scoping and a quote
Depends on availability
Once the team is assembled
Depends on available profiles
After an onboarding call
Who steers
An agency project manager
You
You, or a lead on the vendor side
You
The team scopes, you approve
Commitment
The project contract
Length of the contract
Depends on the contract
Length of the contract
Often none
Best for
A whole product, fixed scope
Sharp, time-boxed expertise
High volume, steered in-house
Growing an existing team
A live product that changes every month
Sources: the Malt rate barometer for freelancers in France (€575 a day for an experienced developer, or €10,350 for an 18-day month), and Qubit Labs' analysis of offshore rates, based on Clutch data, for the gap between regions. The agency and subscription ranges reflect public offers on the market. These figures move from year to year: check current terms before building a budget on them.
30%
approximate gap between hourly rates in Eastern Europe and in Western Europe, before steering costs
Qubit Labs, Clutch data, 2025
Two ways to read the table. On the rate card, offshore almost always wins. On total cost, it all depends on what the option leaves on your plate: scoping, review, back-and-forth. A low hourly rate with three times as many exchanges is not a saving. And a developer working alone, wherever they are, with nobody reviewing their code, produces code you will pay for twice.
Outsourcing means handing part of your assets to someone else. Four risks come up whatever the option. Each has a simple safeguard, to negotiate before signing, not after.
At Figue, rights to the code are assigned as paid work is delivered, and the subscription has no commitment and ends at the close of the current period. It is written in the terms of sale, not just on a brochure.
The right choice does not depend on the rate card but on three questions: is the need one-off or ongoing, do you have someone to steer, and does the product already exist?
01
You need a whole product built, with a fixed scope
A fixed-price agency. Price and date signed before work starts, a project manager who steers. Plan in the contract what happens after delivery: who fixes, who evolves the product, at what price.
02
You have a sharp, time-boxed need
A senior freelancer: a migration, a rare skill, three months. You steer yourself, or you also pay someone for that role.
03
You already have a technical team and a lead
Staff augmentation or nearshore, to add capacity to a team that knows how to scope and review. The steering already exists, and that is what makes these options pay off.
04
You have a live product, and nobody to manage a developer
A development subscription. You drop and order the requests, the team scopes, builds and reviews, you approve. A fixed monthly price, which you stop when the need drops.
05
You have full-time work, for years
Hire. Outsourcing remains useful while you wait for the hire, or to cover the skills the new person does not have.
If you are torn between two options, pick the one that is easiest to stop. A short contract or a no-commitment subscription can be tested. A multi-month offshore contract or a hire is much harder to undo.
07
Who is a subscription not the right answer for?
We sell the subscription, so we might as well be clear about its limits. It does not fit in four cases.
Outside these cases, for a live product that needs to evolve every month with nobody to manage a developer, a subscription is often the simplest option to try. At Figue Unlimited: €1,990 per month ex VAT per slot at public price, lower launch pricing for the first clients, no commitment, cancellable at the end of each period. Work starts after an onboarding call: access, product context, first priorities.
Frequently asked questions
Outsourcing development, in questions
What we get asked before a product is handed to an outside team.
What does outsourcing software development mean?
It means handing all or part of the design, build and maintenance of software to a team outside your company. For a European SME, there are five forms: the fixed-price agency, the freelancer, the offshore or nearshore team, staff augmentation through an IT services firm, and the development subscription.
How much does outsourcing development cost in 2026?
It depends on the option. In France, an experienced freelancer bills €575 a day on average according to the Malt barometer. An agency prices per project, from a few thousand to tens of thousands of euros. An IT services firm bills at least a comparable freelancer's day rate, plus its margin. A subscription costs from about €1,000 to €6,000 a month for one slot. Eastern European rates are about 30% below Western European ones, according to Clutch data.
Offshore or nearshore: which should you choose?
Nearshore (Eastern Europe, Portugal, North Africa) shares your time zone within an hour or two, which makes exchanges easier for a European company. Offshore (Asia, Latin America) often shows lower rates, but needs more scoping and steering. In both cases, plan for someone in-house to scope requests and review the code.
How do you keep ownership of the code when you outsource?
By putting it in the contract: a clause assigning the copyright on delivered code, stating which rights are assigned, for how long and when. Also keep the code repository, hosting and third-party accounts in your name from day one, so you can change vendors without depending on the current one.
Does a development subscription replace an agency?
Not for everything. An agency remains the best answer for a whole product built from scratch, with a fixed scope and a date. A subscription takes over once the product is live and needs to evolve every month: requests go into a queue ordered by the client, delivered one at a time, with no quote per change.